Photo Credit: Happyhints.com
February
5, 2012, I spent the day at a sports bar for almost five hours trying
to discern
what attracted so many to the event known as “Super Bowl
Sunday?” In some ways
this article is a tribute to a late colleague,
Dr. Walter Dozier, who was both a professional
journalist and
anthropologist, specializing in—you guessed it, the anthropology of
sports
When
you’re told that each company that had an ad played during Sunday’s
Super Bowl
game paid $3.5M for a 30 second spot, and that 1.25 billion
portions of chicken wings
were eaten during this game weekend, or that
some people were willing to pay $4,000
for a ticket to the game, you
gotta wonder, what’s the allure.We
anthropologists tend to build upon Aristotle’s thesis that “Man is by
nature a social
animal;” we assume the human species (men and women) to
be social and study how
humans operate individually and in groups. The
need to belong, to be part of a social
group seems to be structured
into our DNA. While I did not conduct a scientific study,
I did use one
of the primary methods of cultural anthropology—participant
observation.
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